With the ceiling firmly still intact and women still fighting for equality is it is no wonder some women are fighting back, but not in the way we think. Women are become more financially astute and looking at alternative ways other than the typical 9-5 Job. According to Glass door, the national average earning of senior manager is £78,000, allowing average woman between the ages 35-55 looking for ways to become financial free.

According to a recent study conducted by property specialists SevenCapital, based In Birmingham, they asked 1,000 people asked the in UK population what they have invested in and what they would consider investing in. Property investment won by a landslide as 40% of people said housing would be their first investment choice, if money was not an issue.

The gender split was just as interesting, with 19% of men saying they have invested in property and women, beating them slightly, with 20% agreeing.

Men have mostly dominated the investment markets over the last few decades, however, there has been a seismic shift in women’s school of thoughts and re-educating themselves into the investment arena. Over the last 10 years the United Kingdom has seen growth of women looking at ways to have a healthy pension and to retire early.


Andy Foote, director at SevenCapital, who conducted the research, says: “It’s intriguing to see what the difference is when it comes to investments and the gender splits.”

“There are some common myths that are being blown wide open and we can see from our research that whilst rationale for investment varies, the preconception of a gender split, at least in property, just isn’t true.”


Here’s the top 5 the most popular investments that women should consider;

  1. Property – building a property portfolio is very lucrative, if you understand what you are investing in and fully analyse any property investment to understand the ROI. This type of investment has many avenues to entry which makes it the number one choice for women. The most current trends of property investment are HMO (House of Multiple occupation), Serviced apartments, lease options and flipping properties.
  2. ISA’s – There are 3 types of ISA’s Cash ISA, Stocks & Shares and which investment can be split including shares, funds, corporate bonds and more and in April 2016 an ISA that allows investment in Peer-to-peer lending Innovations Finance was introduced. Women are currently mainly using the cash ISA as it allows them to save up to £20,000 which is the threshold.
  3. Luxury Good– Designer bags, Jewellery, and watches. Heine (2012) also divides luxury brands into four different levels for luxury brands and certifies for example Louis Vuitton as a “top-level luxury brand” women find this type of investment is in line with what they already do in terms of their everyday living.
  4. Gold – With most women being risk-adverse and bank’s being so fragile over the years women’s confidence has been affected in this way of saving therefore finding that investing in gold bullion more assured way liking it as a form of insurance as it holds its value and can be used to hedge against other investments.
  5. Cryptocurrency/Blockchain– According to Coin. Dance, as of May 2018, 94.73 percent of Bitcoin community engagement and active participation comes from men and 5.27 percent from women. The low percentage can be attributed to the fact that women are risk adverse and it is high risk.

Even with the top 5 keys investments that women will consider, property is still the number one investment option. Women are now moving with strides to financial freedom, so they do not have to suffice with their pension fund of just £35,700.

Average pension wealth of women in the UK by the age of 60-64: one-quarter of the amount held by the average man, Chartered Insurance Institute

The Office National Statics (ONS) report found that property was the favoured savings option for 29 per cent of all workers and preferred most by those aged between 25 and 44.

According to the consumer website “Boring Money” who conducted a survey of more than 6,000 people in September 2017, and the core obstructions for women investing is willingness to engage, confidence and time.

We asked Ms Winsome Thomas, Founder of in2equity Ltd, Financial Advisor and property investor, what is the percentage of Male and female clients? She states” 75% of percentage of my clients are female, coming to me for mortgage advice, for investment properties and to also release equity in their homes to invest into property”. She went on to say that she would always advise her clients to find a property coach that also understands the mechanics of building a business”

Investing in property can make you incredibly wealthy, supplementing state pension or even replacing it in full in retirement.


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